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Results run on experience.

Here's mine.
 

With more than 25 years of leadership in B2B marketing, I've built a track record of accelerating growth by aligning business strategy, go-to-market execution, marketing operations, and revenue generation.

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My superpower is turning “What if we…”
into “Here’s what we’re going to do.”

Growth is the goal.
What's getting in the way?

It’s rarely a lack of effort. Often, it's a lack of alignment.
 

I help leadership teams connect strategy, product, marketing, sales, and operations around what actually drives growth, and then turn that strategy into action, not another 87-slide deck.

Results of a well oiled GTM machine

My experience is across public companies, private equity, startups and agencies, spanning technology, risk and compliance, healthcare and fintech.
 

At NAVEX, I helped lead growth from 2012 to 2021, through acquisitions and two major PE transitions, including the $500M sale to Vista and $1.2B investment by BC Partners.
 

At Lob, I joined as VP Marketing, reporting to the CEO, and helped scale revenue from $20M to $100M in two years.



Different companies. Different stages. Same focus: turning strategy into growth.

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  • AI Integration
     

  • GTM Planning
     

  • Branding and Messaging
     

  • Change Management
     

  • Leading Through Ambiguity
     

  • Segmentation and Data Analytics 
     

  • Talent Development
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  • Post Acquisition Integration

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MY ADVISOR, BAILEY

Chief Officer of Work-Life Balance

I'm open to the right mix of leading, advising, building, and making smart things happen.
 

  • CMO / VP Marketing roles

  • Fractional CMO

  • Growth advisor

  • Executive consultant

  • Interim marketing leader

  • Board/advisory work


How to reach me
(562) 673-7052
juliefginn@gmail.com

 

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© 2026 by Julie Ginn. Crafted with care.

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