Executive marketing leader with expertise in digital marketing and demand generation that drives growth. I combine product messaging, AI and creative strategies with data-driven mindset to deliver measurable results. Adept at flexing from Board-level strategy to roll-up-the-sleeves operational work.
Specialties: B2B go-to-market transformation | Track record of leading teams to meet or exceed performance targets | Leading through ambiguity | Strategic marketing planning | Segmentation and Data Analytics | Conversion rate optimization | Talent development | Channel strategy | Post acquisition integration | Budget oversight | AI Process Integration
Highlights
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Demonstrated success increasing conversion rates and pipeline, developing inbound marketing strategy, increasing and converting organic search traffic, and designing successful nurture programs.
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Ability to drive innovation within a complex, consensus-minded organization with diverse internal and external stakeholders.
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Demonstrated skill at analyzing problems, developing well-informed recommendations, and influencing successful strategic decisions.
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Able to quickly acquire the background needed to make informed decisions in a fluid, rapidly changing environment.
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Skilled at planning, organizing, prioritizing, and executing simultaneous projects and activities at the same time.
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Optimally deploy marketing OpEx and resources against the opportunities with the highest runway for growth